Buying Customers
Jay Abraham, Dan Kennedy and Mal Emery have all convinced me and sold me on this subject. It really is worth buying customers, after you do the math. (In direct marketing we call it the “Allowable”) Calculate life time value of a customer- and decide if you’d spend 10%, 20% or even 30% of that […]
The Invisible Funnel
Touted as the best selling system on the planet at this time, Russell Brunson’s Invisible Funnel is delivering amazing results. Russell Brunson has a hugely successful online sales empire selling everything from online supplements to speed reading. His secret- the invisible funnel is a method of using self liquidating webinars to fuel conversions to a […]